Compendia Launches Training Program for Builders
Builders learn to incorporate Home Experience into their marketing/sales/service processes

December 16, 2008 (SAN DIEGO, CA) – In order to increase the homebuilder’s effectiveness at promoting the online home resource management system Home Experience, Compendia launched a new training program that marries homeowner education with the builder’s existing sales and service processes.

“The number one goal I hope our clients get from this program is understanding how to create a continuous, consistent communication platform with their buyers and owners, said Compendia CEO Steve Fabry. “Our training program is not just a tour of features and functions. It offers strategies for educating homeowners and prospective homebuyers in order to set proper expectations.”

The training program, delivered in person or online, incorporates the needs of the various homebuyer-facing functions such as marketing, sales, closing administration, customer service and warranty response into a scope of action and activities to creates value and message consistency.

“In this tough economy we wanted to make sure our customers were prepared to further differentiate themselves from the competition and understand how to use the Home Experience solution to foster long-term relationships,” Fabry said.

Home Experience is a comprehensive virtual content manager that creates a unique post-sales communication platform. Among the resources it contains includes proactive homecare maintenance practices and schedules, manufactured product warranty documentation, HOA documents, community information and customer service. The service includes monthly emails to homeowners prompting them to perform routine maintenance tasks and other educational

The training, conducted during the solution’s implementation phase, provides key people within the builder’s organization with specific actions and sales tools to properly promote and communicate the value of the solution to homeowners, successfully demonstrate the tool, encourage its continuous use and confidently answer questions.

“When you’re trying to maintain a positive and productive workforce, training is a crucial component. This is especially true in the current builder environment as staff realignments have forced employees to undertake new and additional roles.” Fabry added.

The training is a free value-added service provided by Compendia.