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PRESS ROOM
Customer
Satisfaction Survey Reveals Impressive Results
Sept. 5, 2006
(SAN DIEGO, CA) A
recently completed comprehensive survey of existing and former Master
Manuals customers revealed some encouraging statistics that reinforced
the company's commitment as a customer-centric organization.
According
to the electronic survey sent to more than 300 customers, more than
96% of the respondents indicated they were satisfied with Master
Manuals products and services. Of that 96%, over 60% noted that
they were "very satisfied." Additionally, the results
showed a 95.8% repeat buyer rate and a 92.8% referral rate.
"I
am delighted with the results. Master Manuals is built on a true
customer-first-and-foremost philosophy," said Master Manuals
CEO Steve Fabry. "We are honored that our customers think so
highly of us. We are working to build on this and continue to earn
their trust."
The
survey, conducted between June 15 and July 15 asked 24 different
questions that spanned the entire customer experience from sales
to custom product development to production to customer service
and post-delivery after care.
Some
other results include 88.7% good or excellent value of the overall
solution, 88.3% agreed their information was collected and processed
accurately in a timely manner and 75% noted Master Manuals staff exceeded expectations in terms of courteousness and willingness
to help.
"We
will use this data as a benchmark towards improvement. That's our
mission and our promise; to continually find ways to make the customer
experience exceptional," Fabry said.
Master
Manuals will poll their customers again with the same survey in
February 2007. |