PRESS ROOM

Fabry to speak at BIExpo in South Carolina

January 3, 2007 (SAN DIEGO, CA) Master Manuals CEO Steve Fabry will be delivering a continuing education presentation on risk management and customer satisfaction at the inaugural Builders Industry Expo in Myrtle Beach South Carolina on January 13th..

The session entitled: To The Moon: Customer Satisfaction Programs that Build Repeat Business and Reduce Risk teaches attendees how customer satisfaction programs can positively impact risk management issues and generate greater repeat and referral sales.

According to Fabry, a recognized expert in both the risk management and customer satisfaction fields, too often, the only time you hear from existing customers is when there’s a problem. And in the homebuilding industry, most of those issues concern the maintenance and/or the warranty for components in their home.

"Until now, many builders approach risk management and customer satisfaction as two diametrically opposed initiatives. However, to achieve unparalleled success, builders must find ways that not only reduce operating expenses through careful risk management but find ways to integrate a philosophy of customer-centric thinking that builds unique value and positive brand promotion." Fabry said.

The hourlong session from 1pm-2pm on January 13th at the Myrtle Beach Convention Center will:

• Share the Top Ten Customer Strategies that also reduce risk

• Provide an understanding of how CDL can affect the overall landscape of your business.

• Help builders master the art of setting expectations and set your company up for continued success in a cooling market.

Master Manuals will also be exhibiting at the convention at booth 421